Rolex Oysterquartz Datejust Ref. 17000 - Box and Papers

The 1970s marked a seismic shift in the world of horology, as the Quartz Crisis threatened to dismantle the Swiss watchmaking industry. Faced with the rise of affordable, high-precision quartz watches, traditional Swiss brands were forced to innovate or risk irrelevance. In a bold move, Rolex introduced the Oysterquartz in 1977, signaling the brand’s commitment to embracing modern technology without compromising its legendary craftsmanship.

After five years of intensive research and development, Rolex debuted the Oysterquartz with its first-ever in-house quartz movement (the Beta-21 Movement used in the Ref.5100, the first quartz Rolex, was not in-house): the Caliber 5035. Unlike the traditional mechanical movements that had long defined Rolex, the Caliber 5035 featured a date function, while the more advanced Caliber 5055, found in the Day-Date model, added a day display. Both movements were groundbreaking at the time, offering unparalleled precision and reliability—hallmarks of Rolex's commitment to excellence, even in the quartz era.

The design of the Oysterquartz was just as revolutionary. The thick, angular tonneau-shaped case was a striking departure from the round cases Rolex was known for, offering a modern, geometric aesthetic that perfectly embodied the bold style of the 1970s. Adding to its uniqueness, the Oysterquartz featured an integrated bracelet. This combination of a sharp, futuristic design with traditional Rolex durability made the Oysterquartz stand out in a crowded market of quartz watches.

The Oysterquartz was produced for a remarkably long time, from 1977 until 2001, making it one of the longest-running quartz models in Rolex’s history. During this period, only a limited number of these iconic timepieces were made, with estimates suggesting that fewer than 25,000 pieces were ever produced across all variations. This makes the Oysterquartz not only a technical marvel but also a rare collector's item, highly sought after by Rolex enthusiasts and watch collectors alike.

Now, we have the privilege of offering an incredible example of the Reference 17000 Oysterquartz. This timepiece remains in stunning, original condition, showcasing the elegance and precision that Rolex is known for. The watch comes complete with its original box and papers, further enhancing its collectible value and it is one of the very last Oysterquartz models to be created as this is a 2001 model, when the watch was discontinued. Whether you’re a seasoned Rolex collector or someone looking to own a true piece of horological history, this Oysterquartz 17000 offers a rare opportunity to own a meticulously preserved example of one of Rolex’s most innovative and unique models.

With its striking design, Swiss-made quartz movement, and impeccable condition, this is a watch that tells the story of Rolex’s daring leap into the future—one that is still admired and coveted by watch lovers around the world today.