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This 1969 Omega Genève Ref. ST 166.721 is a brilliant example of why late 1960s Omega design is becoming so interesting to collectors.
Rather than following the more traditional dress watch formula, this reference has a large 37mm jumbo steel case with a broad, sculptural shape and real wrist presence. For a vintage watch from 1969, it wears with impressive size and confidence, making it feel far more contemporary than many pieces from the same period.
The watch is often referred to as having a “Japanese Shibui” case style, and you can see why. It has a restrained, purposeful simplicity to it, with clean lines, strong proportions and a design that feels minimal but still full of character. It is not overcomplicated, but it is very distinctive.
The blue baton dial is the highlight. It has a vivid yet tasteful tone, with applied baton markers, date window and clean Omega Genève text. The colour gives the watch a much more striking appearance than the standard silver dial examples, while still remaining elegant and wearable.
Inside is the Omega calibre 565 automatic movement, one of Omega’s excellent automatic date movements from this period. Paired with the jumbo steel case, acrylic crystal and handmade blue leather strap, this is a vintage Omega with serious charm, strong design and excellent value.
Key Features
Omega Genève Ref. ST 166.721
Year 1969
Omega calibre 565 automatic movement
37mm jumbo stainless steel case
Blue baton dial
Applied hour markers
Date function
Acrylic crystal
Blue handmade leather strap
Sold as watch only
A Word on Condition
This Omega Genève presents with honest vintage character and strong overall appeal. The 37mm jumbo steel case shows signs of age and use, including surface marks consistent with a watch from 1969, but it retains the broad presence and distinctive case shape that make this reference so appealing.
The blue dial is the main feature. It remains highly attractive, with a strong colour, clean layout and applied markers that give the watch depth and contrast. The handset and dial work very well together, giving the watch a coherent and original vintage feel.
The acrylic crystal suits the watch perfectly and gives the dial the softer warmth collectors look for in vintage Omega pieces. The blue handmade leather strap complements the dial and gives the watch a smart, wearable finish.
Overall, this is an honest and characterful vintage Omega with a standout dial and a case size that makes it very easy to enjoy today.
Accessories / The Set
This watch is sold as watch only, which is typical for vintage timepieces. We place greater value on condition, originality and overall integrity than whether a box or papers happen to be present.
Many vintage watches have lost their packaging over time, and we do not believe in inflating prices with non-original extras. If a watch does include genuine box and papers, this will always be clearly noted in the description.
All purchases are supplied with bespoke Watts On Watches packaging and full purchase documentation.
Why Buy This Watch
Vintage Omega Genève models offer some of the best value in the market, especially when the watch has a more unusual case design, strong dial colour and one of Omega’s respected automatic movements.
This example stands out because of its proportions and personality. The 37mm jumbo case gives it far more presence than many vintage watches of the period, while the blue baton dial gives it a much more distinctive look than the standard silver dial alternatives.
The calibre 565 movement is a proper Omega automatic movement from a very strong era of the brand’s production, and the overall design feels both period correct and surprisingly modern.
For someone looking for a vintage Omega that is wearable, interesting and different from the usual dress watch formula, this Ref. ST 166.721 is a very cool example.
Every watch we sell is fully inspected and professionally serviced where required to meet our exacting standards. All purchases are supplied with bespoke Watts On Watches packaging, full purchase documentation and a 12 month warranty as standard.