Longines Sport Chief Ref. 7402-1 - Salmon Bullseye Dial

£1,450.00
Sold

  • Year: 1967.

  • Movement: Manual Wind 30L Movement.

  • Case Size: 35mm.

  • Dial: Beautiful salmon toned bulls eye dial, Arabic numerals at 12, 3 and 9.

  • Crystal: Acrylic crystal.

  • Strap: Tan leather strap..

  • This watch is sold as watch only, which is typical for vintage timepieces. We place greater value on condition, originality, and overall integrity than on whether a box or papers happen to be present. Many vintage watches have lost their packaging over time, and we don’t believe in inflating prices with non-original extras.

    If a watch does include genuine box and papers, this will always be clearly noted in the description. All purchases come with bespoke Watts On Watches packaging and full purchase documentation.

  • Every watch we sell is fully inspected and professionally serviced to meet our exacting standards. We stand by the quality of our stock, which is why every purchase comes with a 12-month warranty as standard.

  • Year: 1967.

  • Movement: Manual Wind 30L Movement.

  • Case Size: 35mm.

  • Dial: Beautiful salmon toned bulls eye dial, Arabic numerals at 12, 3 and 9.

  • Crystal: Acrylic crystal.

  • Strap: Tan leather strap..

  • This watch is sold as watch only, which is typical for vintage timepieces. We place greater value on condition, originality, and overall integrity than on whether a box or papers happen to be present. Many vintage watches have lost their packaging over time, and we don’t believe in inflating prices with non-original extras.

    If a watch does include genuine box and papers, this will always be clearly noted in the description. All purchases come with bespoke Watts On Watches packaging and full purchase documentation.

  • Every watch we sell is fully inspected and professionally serviced to meet our exacting standards. We stand by the quality of our stock, which is why every purchase comes with a 12-month warranty as standard.

The Longines Sport Chief Ref. 7402-1 is a seldom-seen model from the golden era of Swiss watchmaking. Produced in the 1960s and powered by Longines’ famed Calibre 30L, this reference blends the brand’s dress-watch elegance with a subtle sporting edge. This particular example, dating to 1967, is made even more desirable by its striking salmon bullseye dial — a configuration that has become highly collectable for its warm tone and balanced design.

Key Features

  • Year: 1967

  • Reference: 7402-1

  • Movement: Manual-wind Longines Calibre 30L

  • Case Size: 35mm stainless steel

  • Dial: Rare salmon-toned bullseye dial with Arabic numerals at 12, 3, and 9

  • Crystal: Acrylic

  • Strap: Tan leather strap

A Word on Condition
This watch remains in very good vintage condition, retaining a well-preserved case profile and an exceptionally attractive dial with even ageing. The salmon bullseye dial has developed a gentle, warm tone that enhances its period charm. Lume on the Arabic numerals and hands has aged to a pleasing patina. The manual-wind Calibre 30L movement is clean, reliable, and admired for its robust construction.

Why Buy This Watch
The Longines Sport Chief is already a rare sight on the vintage market, and finding one with its original salmon bullseye dial is even rarer. The Calibre 30L is one of Longines’ most celebrated hand-wound movements, valued for both precision and durability. This piece offers collectors a beautiful, wearable slice of 1960s watchmaking history — serviced, guaranteed, and ready to enjoy for decades to come.

Collector’s Note
Introduced in 1955, the Longines Calibre 30L quickly earned a reputation as one of the finest hand-wound movements of its time. With its large, 30mm architecture, superb finishing, and exceptional timekeeping capabilities, it became a benchmark for mechanical reliability. Pairing this legendary movement with the Sport Chief’s refined case design and the ultra-rare salmon bullseye dial makes this example a standout acquisition for any serious vintage collector.

Market Perspective
Over the past decade, appreciation for 1960s Longines watches — particularly those housing the Calibre 30L — has grown steadily. Examples with rare dial configurations, like this salmon bullseye, have seen strong interest at auction and from private collectors, often selling at a premium compared to standard silver dials. While once considered an under-the-radar choice, the Sport Chief has become recognised as an accessible yet highly refined vintage watch, with values showing a consistent upward trend year-on-year.