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Vintage Longines from the 1940s sits firmly within one of the most respected eras of watchmaking, and pieces like this Bullseye example highlight exactly why collectors continue to seek them out.
This 1944 Longines is defined by its dial.
The original “Bullseye” or sector dial layout is one of the most desirable designs of the period. The contrasting inner and outer sections create depth and structure, while maintaining perfect legibility. It is a design that feels both technical and elegant, originally intended to enhance readability, but now appreciated as one of the most beautiful dial configurations ever produced.
The proportions are classic for the era. At 32mm, the case remains true to 1940s sizing, wearing elegantly and comfortably while allowing the dial to take centre stage.
Inside sits the Longines calibre 12.68Z manual wind movement. This is where Longines truly excels. Movements from this period are exceptionally well regarded, known for their quality, durability and finishing. The 12.68Z in particular is a cornerstone of Longines’ reputation during the mid-20th century.
Key Features
Year 1944
Longines calibre 12.68Z manual wind movement
32mm case
Original Bullseye sector dial
Acrylic crystal
Black leather strap
A Word on Condition
The dial remains the focal point, with the sector layout clearly defined and full of vintage character. It shows honest ageing consistent with its age, adding to the overall charm of the watch.
The case presents with wear appropriate to the period while maintaining its original proportions.
As with every watch we sell, this piece has been fully inspected and professionally serviced where required to meet our exacting standards.
Accessories
This watch will be supplied with a vintage Longines box. While it complements the piece nicely, it is not believed to be original to the watch.
Why Buy This Watch
Sector dial Longines watches have become increasingly collectible, particularly examples that retain their original configuration and honest condition.
They represent a time when watch design was driven by function, yet resulted in some of the most visually appealing dials ever produced.
Combined with the highly respected 12.68Z movement, this is a watch that offers both historical significance and genuine collector appeal.
Every watch we sell is supplied with bespoke Watts On Watches packaging, full documentation and a 12 month warranty as standard.
A classic 1940s Longines that perfectly captures the beauty of early sector dial design.